Images that are generated by a computer using three-dimensional modeling software or other computer software for presentation purposes are commonly termed 'Renders'. My  technique is to use a sophisticated software (3ds Max & Vray)  to approximate accurate lighting and materials. This technique is often referred to as a 'Photo Real' rendering. Renderings are usually created for presentation, marketing and design analysis purposes.

    • Still renderings
    • Floor Plans
    • Photo realistic 3D Rendering
    • Light and Shadow study renderings
    • Renovation Renderings (photomontage)

 

3D renderings play a major role in real estate sales. It also makes it possible to make design related decisions well before the building is actually built. Thus it helps experimenting with building design and its visual aspects.